About Loving It Vegan

Easy Home Cooked Vegan Comfort Food

Welcome to Loving It Vegan! Here you will find the best easy to follow, tried and tested vegan recipes for the everyday cook and baker.

I have a big focus on vegan comfort foods but also love healthier recipes like a hearty vegan lentil soup or vegan stew.

And then I do love to bake up a storm. You’ll find the best vegan desserts, like the most amazing vegan chocolate cake, the very popular vegan carrot cake, the most divine vegan chocolate chip cookies and ultra fudgy vegan brownies.

So from my kitchen to yours….happy cooking (and baking)!

Hello, I’m Alison! I am…

A wife, a cat mom to four adorable and crazy little felines, and a passionate home cook and baker. I’m also the voice and the main cook and baker behind Loving It Vegan.

My husband Jaye takes the gorgeous photos and makes the videos.

We’re born and bred South Africans but have lived all over the world.

I have a bachelors degree majoring in English Literature and History from the University of Cape Town, and little did I know when I was studying back then that I would end up spending my days immersed in creating and publishing vegan recipes, but now I can’t imagine it any other way.

How I Learned To Cook

Over the past 25 years I have become very passionate about cooking and baking and generally growing my knowledge in the kitchen. I am self taught and my recipe knowledge comes from many years of enthusiastic experiments in the kitchen.

I became vegetarian in 1999 and switched from making meat dishes to flavorful meat-free meals. When I met my husband Jaye in 2004 we went on a vegan food adventure together and spent countless hours in the kitchen, learning, testing and enjoying all the new foods and flavors.

Loving It Vegan….

Loving It Vegan began in 2015 and has grown to be a popular vegan recipe blog with our recipes viewed by millions of people worldwide each month.

Here in my little corner of the internet you will find tried and true tasty vegan recipes for all occasions. Every kind of eater is welcome and you won’t ever find judgy attitudes here. Whatever brings you here, we’re super happy to have you.

Our recipes are as simple as possible and created with the everyday cook and baker in mind. They are tested (and re-tested) to make them easy to follow with perfect results every time.

You’ll find every kind of recipe here from quick and easy vegan appetizers like vegan queso to 30-minute dinners like vegan carbonara and vegan alfredo and more fancy fare like our vegan baked ziti and vegan eggplant parmesan.

Slice of vegan baked ziti on a white plate.

Popular Recipes

Here are some of the most popular recipes on my blog:

Vegan tuna on an open faced sandwich on a wooden board.

Featured In!

Loving It Vegan has been featured and mentioned in lots of amazing places online. Here are just a few of them.

My Promise To You….

I will provide easy, tried and true recipes that both work and taste delicious. I will share all the tips and tricks I have up my sleeve to make your cooking (and baking) experience as easy and fun as possible.

If you have any questions, I would LOVE to hear from you.

You can follow me on Facebook, Pinterest, Instagram or Twitter. Don’t forget to subscribe to emails so you don’t miss a thing.

Thanks so much for stopping by and I hope you’ll stay awhile….